I recently finished reading Chris Guillebeau's "279 Days to Overnight Success". It's all about how to succeed as a professional blogger. You might want to read it too, since it's quite interesting.
It does, however have this unfortunate section where Guillebeau tries to describe Havi Brooks' work on The Fluent Self. The purpose of her blog is hard to grasp at first, he laments. Convinced that there was something there, he visits Brooks' blog again and again, until at last he shouts his euraka:
I finally "got" it: Havi helps people rewrite their bad patterns and turn them into good ones.
Crystal clear.